In communications, there is something called mainstream media (MSM). MSM consists of large broadcasting and publishing media outlets that reach most of the general public. This type of media is a way to mass spread media to the vast majority. Since this media is determined to reach the majority, some consider it to be biased. Most people know that CNN leans more liberal, whereas Fox news leads more conservative. These are examples of bias.
According to Maryville EDU, “big companies, under corporate umbrellas with trained journalists and vast resources that report on news stories and disseminate stories through a variety of channels, from print to podcast, are mainstream media.” Because MSM is always under corporate companies, the journalists have access to everything they could need to tell whatever story they please, therefore an easy gateway to bias.
On the other hand, mainstream media is great because it is global. Having access to global news helps inform our country about the good and bad things happening in other countries across the world. Depending on which news station you refer to for news, determines which stories you will be hearing about, or even which side of a story you will be hearing about. As I have mentioned, MSM strives to please their majority target audience, whether that is republicans (Fox news) or democrats (CNN news). Because of this, the news stations must strategically decide what content will be talked about on their channel and how their speakers will go about communicating that.
Overall mainstream media is a good thing, it has been and will continue to be since it gets news across to most of the population. In general, the news industries need people to work for them that can communicate well and professionally, and people who understand the importance and role of journalism, media, and the diverse viewpoints of the citizens and how that play into the media content.
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